I’ve been thinking a lot lately about the stories we build for ourselves. We all have our private universes, the worlds we escape into in books, games, and shows. They’re safe harbors, but they’re also static. You can’t change the course of the Enterprise. You can’t open a weird little bar on Deep Space Nine. The story is set, the canon is immutable, and you’re just a visitor.

Expedition Sasquatch is Now a Game Boy Color Game!

Well, we survived the inagural Designer Toy Art Fest, and I’m still recovering. It was a whirlwind of incredible artists, late-nights, and the kind of creative energy that makes these shows worth the exhaustion.

For the last six months, we’ve been elbows-deep in melted plastic, failed molds, and the kind of stubborn optimism that keeps you going when your twentieth test shot comes out looking like modern art instead of an action figure. This weekend at the Designer Toy Art Festival in Philadelphia (August 9-10), we’re finally unveiling what happens when you mix revolutionary joy with a whole lot of trial and error.

It’s been a whirlwind few months here at New Ellijay Heavy Industries, and I’m thrilled to finally share what we’ve been working on. This weekend at the Designer Toy Art Festival in Philadelphia (August 9-10), we’re launching not just one project, but an entire ecosystem of interconnected stories and toys, all rooted in my love of pulp history, radical storytelling, and handcrafted design.